Resources

There’s a fairly common assumption in marketing that every business needs to be on social media. Not just some of it, but ALL of it.

Taking over a website project part-way through isn’t wildly unusual. Sometimes priorities change. Sometimes teams change.

Wireframes might look like little more than grey boxes, but they’re where some of the most important decisions about a website are made. We look at how wireframing helps establish priorities, shape user journeys and create the strategic structure behind a successful website.

Websites don’t have a universal “fold” – and users are more comfortable scrolling than ever. We look at why cramming everything into the top of a page can create visual overload, and why space, hierarchy and scrolling are all part of good UX.

People argue about whether Mark Twain said this, but whether he did or not it’s a great quote and one that feels particularly relevant when a new technology makes us believe that everything has changed. This has happened thousands of times before - the horse, the car,...

A quick round-up of five simple, mostly free online tools we use again and again on website projects, from image compression and quick edits to AI prompts, file sharing and screen recordings.

A homepage should do more than look good. We explore the strategic structure behind the Panacea homepage, showing how clear information architecture can turn a complex offer into a guided, persuasive user journey.

One of the most common questions we get is, “What return on investment (ROI) can I expect from my new website?” It’s a great question—after all, any business looking to invest in a new website wants to understand the potential value it can bring. However, answering...